Michelle Alfonso
A passionate multi-hyphenate designer based in New York City with a versatile skill set and a keen eye for detail. I draw inspiration from art, history, and culture. I’m a lifelong learner, always looking for new things to explore and master.
Work Experience
Alexis Bittar — Brooklyn, NY
Graphic Designer
November 2024 - Present
• Build weekly email marketing messages, from graphic assets to the templates in ESP, using an understanding of best practices, industry comps and brand guidelines and selling data.
• Create assets for seasonal look books for PR and Wholesale departments.
• Create assets for both organic social posts and paid media ads across all channels.
• Collaborate with VP of Marketing, Ecomm + Creative Services team to translate the seasonal marketing calendar into monthly, weekly and daily visual stories across all touchpoints.
Vox Media — Remote
Visual Designer
January 2020 - November 2023
• Designed, illustrated and animated social, video, editorial, and consumer marketing graphics for Instagram, X, Meta, Pinterest, Snapchat, and TikTok.
• Worked across multiple channels such as fitness, health, beauty, shopping, home, and identity.
• Designed branded and co-branded editorial destinations utilizing UX and UI design.
• Collaborated with art directors, project managers, copywriters, social and marketing teams to create new ideas.
• Worked within brand guidelines and templates to maintain brand consistency.
The Vanity Group — New York, NY
Graphic Designer
December 2018 - January 2020
• Designed digital and printed materials such as brochures, posters, flyers, menus, step and repeats, and logos.
• Conceptualized and executed event design projects, meeting criteria for event aesthetic and cost of goods.
• Collaborated with the creative director, vendors, suppliers and social team.
Instagrandmaw Greeting Cards — New York, NY
Founder, Creative Director
February 2013 - February 2019
• Spearheaded a globally recognized greeting card brand with over 50,000 units sold in-store and online to major retailers like Urban Outfitters.
• Produced original greeting card designs and illustrations, leveraging seasonal trends.
• Researched and developed concepts, color, fabrics, print and graphics, collaborating with manufacturers on a variety of materials.
Clients & Projects
Ulta Beauty: The Joy of Belonging (2024), Illustrator and Animator
PBS: Hispanic Heritage Month (2022), Illustrator
Refinery 29: Keke’s Korner (2022), Me Gritaron Negra (2021), Illustrator and Animator
Adult Swim: 3 Busy Debras Ad (2022), BWA x Adult Swim Bump (2020), Illustrator and Animator
Sprite: Live From The Label (2021), Creative Director and Designer
Professional Skills
Graphic Design, Illustration, Animation, Motion Graphics, Creative Direction, User Experience, Project Management, Adobe Creative Suite, Airtable, HTML, CSS, Ceros, Figma, PowerPoint, Frame.io, Procreate, Procreate Dreams, and Apple Pencil.
Education
Pratt Institute — Brooklyn, NY
Bachelor of Fine Arts, Minor in Art History